One production. Five regional campaigns. A lean content system to scale a growing service brand.
Pool Zenia approached us to create a lean content system to fuel franchisee growth across five regions — fast. They needed a video strategy that could clearly communicate the value of the business opportunity while feeling local, personal, and scalable.
We structured the shoot around a core founder-led video, then created five regional variations by swapping the intros — allowing us to launch localized campaigns without the need for multiple shoot days.
Scope included:
The content was deployed immediately across Meta ad campaigns targeting five cities, and became a central piece of Pool Zenia’s franchise expansion funnel.
The campaign helped establish credibility at scale and allowed the Pool Zenia team to run a multi-region recruitment strategy using just one production day of content. It also set the foundation for ongoing brand building as they grow.
A quick look at what went into capturing this project — the people, the gear, and the moments in between.
