BP Land: Snow Removal

Seasonal marketing execution built to drive early winter bookings.

Date
Nov 2024
Client
BP Landscaping
Type
Marketing

Project overview

BP Landscaping needed a reliable way to secure early winter service bookings before snowfall created urgency and chaos. Their challenge wasn’t capability. It was timing and visibility in a competitive local market.

We built a snow removal marketing campaign designed to showcase BP’s reliability, speed, and full-service operation in real winter conditions. The focus was simple and direct: show the work, show the scale, and make it easy for commercial clients to choose confidence over uncertainty.

The campaign was captured during live overnight operations, ensuring the content reflected real crews, real equipment, and real conditions — not staged scenarios.

Scope included:

  • Campaign strategy and seasonal planning
  • Overnight winter production during active snow events
  • Primary snow removal campaign video
  • Multiple social cutdowns for paid and organic use
  • Facebook and Instagram ad-ready exports

Results

The campaign equipped BP Landscaping with a clear, professional marketing asset ahead of the winter season, giving them a stronger presence during a critical booking window.

Designed for social-first distribution, the content reinforced BP’s position as a dependable, full-service snow removal provider and helped differentiate them from smaller, less-established competitors. The assets continue to support seasonal outreach and sales conversations as winter demand ramps up.