Brand positioning built to support trust-based sales.
Barrie Trim & Mouldings was already a strong local manufacturer, but their brand presence didn’t reflect the level of work they were actually delivering. Their biggest constraint wasn’t quality. It was perception.
They needed a clear, credible way to position themselves as a premium, trusted partner in B2B sales conversations. We built a focused brand story asset designed to communicate craftsmanship, longevity, and trust without overexplaining or overselling.
The entire project was executed in a single production day, structured around voice-led narrative and real shop-floor context to ensure the final asset felt grounded, not produced.
Scope included:
The brand story now sits front and center on Barrie Trim’s website and is actively used in sales conversations to establish credibility early in the buyer journey.
Internally, the asset reinforced team pride and alignment around the company’s standards. Externally, it clarified Barrie Trim’s positioning as a premium local manufacturer, reducing friction in B2B discussions and improving first-touch trust.
The supporting social cutdowns remain in rotation and continue to reinforce brand recognition across digital channels.
