Ford Performance: Motorsport Event Coverage

We partnered with Polito Ford Racing, in collaboration with Ford Performance, to cover a full motorsport weekend — creating social-first content that matched the energy of the track.

Our focus was on capturing the full experience and delivering same-day Reels, stories, and photos, all styled and optimized for immediate social use. We wrapped it all with a cinematic recap video to extend the event’s reach long after the final lap.

Scope included:

• Multi-day event coverage
  
• Same-day Reels & story edits
  
• Recap video
  
• Photography for social & sponsor use

The content generated strong fan engagement across both Polito Racing and Ford Performance’s digital platforms.

Same-day reels and stories kept audiences hooked throughout the weekend, while the recap video gave Ford a clean, high-energy asset for brand storytelling, partner visibility, and future promotion.

This project showed what happens when speed meets quality — fast-turn content, without compromise.

A quick look at what went into capturing this project — the people, the gear, and the moments in between.