BTM Demand System

A contractor demand system built to generate consistent, qualified inbound opportunities.

Date
Nov 2025
Client
Barrie Trim & Mouldings
Type
Demand

Project overview

Barrie Trim & Mouldings partnered with CGF Media to implement the Contractor Demand System and create a predictable pipeline of qualified inbound opportunities.

Like many established manufacturers, Barrie Trim had a strong reputation but relied heavily on referrals and inconsistent inbound demand. Growth was capped by visibility and unpredictability.

The Contractor Demand System was deployed to create consistent demand, qualify inbound interest, and support stronger sales conversations without relying on word of mouth alone.

Scope Included

• Demand system strategy and setup
• Paid media campaign management
• Lead qualification and filtering
• Lead Automations
• Performance tracking and optimization

Results

Barrie Trim now has a structured system generating inbound interest that aligns with their capacity and sales process.

The team is seeing more qualified conversations, improved visibility into their pipeline, and reduced dependence on referrals to drive growth.